Wednesday, August 10, 2005
The New Delhi office was kept dark to save electricity and increase productivity. There were to be no distractions of extraneous light, although the darkness did sometimes facilitate a certain lack of discipline. Ravi began his day of work by looking through his bookmarks. He commenced surfing blogs, reading the capsulized perspectives presented in the posts, clicking his way through the no man's land of monthly and weekly archives. He ranted, raved and praised, in guestbooks, shoutboxes and comment fields, changing identities faster than a chameleon in a kaleidoscope. At some blogs he was the entire audience, so engaged was his enthusiasm for the pleasures of surfing. It was a kind of high that raced through his veins at the speed of a DSL download. An e-mail arrived sending him more links, and he surfed those, too. By mid-afternoon he hadn't done anything but look at blogs. Someone tapped him on the shoulder. It was his supervisor and he had something to say. "Ravi, we've chosen you as employee of the month. Our management and our customers are extremely satisfied with your work. Nobody here generates as much Website traffic as you."